Category Archives: Etc.

Nandan Nilikeni on Infosys

We have showed conclusively to the world that we have a new structurally different way of doing things, disruptive to the legacy players and sustainable. There was a legacy business model based on local resources in different silos and a global model which we have essentially invented. It treats the whole world as a network of people and finds ways to reallocate work in an optimal fashion. Our model has been proved superior because it is faster, better and cheaper. As we go forward, we believe customers are asking for the holy grail in our business — companies that in their execution capability are built on this global model, and at the same time well versed in customers’ business challenges, capable of becoming mission critical transformation partners. We think Infosys is uniquely placed for this.

Next week, Nandan M Nilekani takes over as the head of Infosys Technologies with N R Narayana Murthy becoming non-executive chairman. Business Standard asked the new leader to look back and forward.

Waging war against click fraud

When it comes to click fraud, search engines are on the defensive. In lawsuits, advertisers accuse Internet companies of failing to adequately guard against a practice that’s lining the pockets of scam artists and artificially inflating ad rates.

Businessweek has more.

Entertainment the DTH way…

Couch potatoes all over India and south-east asia, will sure have a field day as DTH segment has a new player. Tata-Sky (a joint venture between Tata and Star TV) hits the markets with its DTH platform, ending the two-year monopoly of Subhash Chandra’s Dish TV (which has 1.3 million subscribers in the private DTH platform space, so far restricted to non-metros).

The direct to home (DTH) format is to leverage its superior technology and woo away discerning customers from cable. Apart from appealing to the quality conscious, Dish TV is all set to throw in a few goodies to the cricket fanatics. Come September, Zee Sports will beam the cricket tri-series in Singapore (where India is playing) with an array of choices. The viewer can choose the camera angle to see his favourite batsman or bowler, get player statistics at a press of a button, or listen to commentary in a choice of six languages. All this at no extra cost to Dish TV customers — which could become a major selling point.

The local cablewallah is in for a tough battle to keep his strangle-hold on the last mile, while the customer has every reason to smile.

More at Business Standard Online

Related links
 Wikipedia
 DTH Market