Category Archives: ET

‘Brave’ artist Emma Coats shares her storytelling wit and wisdom

EMMA COATS’s 22 “STORYBASIC” RULES FOR STORYTELLING:

■NO. 1: You admire a character for trying more than for her or his successes.

■NO. 2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.

■ NO. 3: Trying for theme is important, but you won’t see what the story is actually about till you’re at the end of it. Now rewrite.

■ NO. 4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

■NO. 5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff, but it sets you free.

■ NO. 6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

■NO. 7: Come up with your ending before you figure out your middle. Seriously. Endings are hard — get yours working up front.

■NO. 8: Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.

■NO. 9: When you’re stuck, make a list of what wouldn’t happen next. Lots of times the material to get you unstuck will show up.

■NO. 10: Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

■ NO. 11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

■ NO. 12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

■NO. 13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.

■NO. 14: Why must you tell this story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.

■NO. 15: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

■NO. 16: What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

■ NO. 17: No work is ever wasted. If it’s not working, let go and move on — it’ll come back around to be useful later.

■ NO. 18: You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.

■NO. 19:Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

■NO. 20: Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?

■ NO. 21: You gotta identify with your situation/characters, can’t just write ‘cool’. What would make you act that way?

■NO. 22: What’s the essence of your story? [The] most economical telling of it? If you know that, you can build out from there.

More at Washingtonpost

Allu Sirish interviews “Ee Rojullo” producer SKN

Telugu cinema is going through a revolution of sorts : creatively and commercially. Digital cinema has enabled new, budding filmmakers with no studio backing not only to make a film with their own resources, but also release it successfully and profit it from it. Ee Rozullo, the smash hit that was made on a budget of Rs 60 lakhs and grossed Rs 800 lakhs at boxoffice is the talk of the industry. This has inspired an army of young filmmakers who out on the streets with digital camera, amateur actors – making their own dream : an independent feature film.

The film was produced on a meager budget, through efficient planning, eliminating all the excesses of big-budget filmmaking. It deserves to have a case study on its own.

More at Idlebrain

The cloud goes Hollywood

Consumers who recently purchased Warner Brothers’ final Harry Potter film on DVD or Blu-ray found a surprise in the package: a digital copy of the movie in the new UltraViolet format. Although the name is not yet familiar, UltraViolet represents Hollywood’s first step into the cloud — the much-hyped idea that media will be stored on remote servers and accessed by various devices.

The idea behind UltraViolet is simple: The format allows buyers to own rights to films, which they can store in a “digital locker” and access via various Internet services. It’s potentially a huge convenience for consumers, who now have a dizzying number of devices (phones, tablets, computers) on which they can watch video content, and indeed, some 750,000 households in the U.S. and Britain have set up UltraViolet accounts, its backers say.

For the studios the stakes are high: DVD sales, which peaked at $15.5 billion in 2004, have stalled as consumers have turned to streaming services such as Netflix (NFLX) or, worse, illegal downloads. The studios that have announced releases in the UltraViolet format (Fox is expected to announce soon; Disney (DIS) remains a holdout) believe UltraViolet will help goose home video sales by enabling consumers to build a remotely stored library of movies. “We know consumers like collecting movies,” says Mitch Singer, president of the Digital Entertainment Content Ecosystem, the consortium that controls UltraViolet.

More at Fortune