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The next big thing in sports? Clothes that give you perfect form

That’s the vision of Steven Webster, the 46-year-old cofounder and CEO of Asensei, a San Francisco-based startup that wants to turn your clothes into a personal coach. Forget smartwatches such as Fitbit, which merely track your steps or monitor your heart rate. Thanks to a new generation of sensors that can be woven into fabric, smart apparel can precisely analyze the way you run—or critique your golf swing—using the same motion capture technology that is used in Hollywood.

Complete article here at FastCompany

They Changed the Way You Buy Your Basics

Dubin helped usher in a business model for 21st century entrepreneurs to take on previously unassailable consumer brands: Technology had the potential to change the world of physical goods and the way brands are created. He recognized that technology and globalization were leveling the playing field. You didn’t need to start with a big advertising budget to get the attention of consumers. You didn’t need a manufacturing plant. You didn’t need to spend millions of dollars on research and development. You didn’t need a retailer to carry your product.

Complete article at NYTimes.com

Amazon.com Announces Fourth Quarter Sales up 21% to $87.4 Billion

Amazon Original series Hunters will premiere on Prime Video on February 21st. Produced by Academy Award-winner Jordan Peele and starring Academy Award-winner Al Pacino, Hunters follows a diverse band of Nazi hunters living in 1977 New York City. Prime Video debuted several Original series and movies last quarter including The Report, The Aeronauts, The Kacey Musgraves Christmas Special, The Expanse, as well as the return of The Marvelous Mrs. Maisel, Tom Clancy’s Jack Ryan, and the final season of The Man in the High Castle.

Prime membership continues to get better for customers year after year. And customers are responding — more people joined Prime this quarter than ever before, and we now have over 150 million paid Prime members around the world,” said Jeff Bezos, Amazon founder and CEO. “We’ve made Prime delivery faster — the number of items delivered to U.S. customers with Prime’s free one-day and same-day delivery more than quadrupled this quarter compared to last year. Members now have free two-hour grocery delivery from Amazon Fresh and Whole Foods Market in more than 2,000 U.S. cities and towns. Prime members watched double the hours of original movies and TV shows on Prime Video this quarter compared to last year, and Amazon Originals received a record 88 nominations and 26 wins at major awards shows. A huge thank you to teams across Amazon for their dedicated work to build, innovate, and deliver for customers this holiday.”

Full earnings and other details here at Amazon