That’s the vision of Steven Webster, the 46-year-old cofounder and CEO of Asensei, a San Francisco-based startup that wants to turn your clothes into a personal coach. Forget smartwatches such as Fitbit, which merely track your steps or monitor your heart rate. Thanks to a new generation of sensors that can be woven into fabric, smart apparel can precisely analyze the way you run—or critique your golf swing—using the same motion capture technology that is used in Hollywood.

Complete article here at FastCompany

Dubin helped usher in a business model for 21st century entrepreneurs to take on previously unassailable consumer brands: Technology had the potential to change the world of physical goods and the way brands are created. He recognized that technology and globalization were leveling the playing field. You didn’t need to start with a big advertising budget to get the attention of consumers. You didn’t need a manufacturing plant. You didn’t need to spend millions of dollars on research and development. You didn’t need a retailer to carry your product.

Complete article at NYTimes.com