Hotstar to invest Rs 120 crore in generating original content

Hotstar, which has the highest number of downloads (over 350 million) and claims of 150 million monthly active users, has so far relied on films, sports and catch-up content from Star India’s channels.

Sanjay Gupta, managing director, Star India, told ET that 80% of the viewership on Hotstar comes from drama and movies, while sports, which include Indian Premier League (IPL), BCCI matches, Pro Kabaddi, and Indian Super League, though give a spike in viewership, amounts only to about 20% ..

More at EconomicTimes.com

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