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Google Pitches Online TV Service to Media Companies

Google Inc. is joining several other technology companies in the race to launch an online version of pay television.

Google has recently approached media companies about licensing their content for an Internet TV service that would stream traditional TV programming, people familiar with the matter say.

If the Web giant goes ahead with the idea, it would join several other companies planning to offer services that deliver cable TV-style packages of channels over broadband connections.

More at WSJ online