Category Archives: Digital ET

Etc., Online video

Online video sites, hot targets?

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Yet MySpace offers an interesting contrast in how online video is already beginning to pay off. MySpace is used for online distribution of TV and film from News Corp.’s Fox Entertainment. The site, built around a network of home pages laden with messages and photos, already generates a huge volume of video, according to comScore Networks. A comScore report on Sept. 27 said MySpace generated 1.5 billion video streams during the month of July, beating out No. 2 Yahoo and No. 3 YouTube. The survey only ranks free video streams. If the market is measured by the number of video users, as opposed to the number of videos watched, MySpace ranks third behind Yahoo and YouTube.

More at Businessweek

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Etc., Mobile content

iPod Vs Mobile phone

Is mobile phone the Trojan horse for iPod?

If you’re in the market for a portable player of digital music and video, there’s far more than a single game in town—despite the mighty marketing muscle Apple Computer (AAPL) puts behind its ubiquitous iPod. Competing against the iPod isn’t easy—and rarely successful—but that doesn’t preclude many companies from trying.

Businessweek has more

Etc., Internet, Online video

The You Tube revolution

Video accounts for a 60% share of Internet traffic, and that number will soar. Two years ago the cost of streaming unlimited video over the Net daunted even giants–MSNBC capped coverage of the elections in 2004 at just around 200,000 viewers on election night. Now an hourlong TV drama costs a quarter to zap to a viewer over the Net, and it will cost less than a penny in a few years. Right now most of it is fleeting bits, but just wait. “We will work our way up from an old episode of Bonanza to the Super Bowl over time,” Crowe says.

 More at Forbes.com