Kumar Mangalam Birla talks to GE’s Jeffrey Immelt

KMB : Just to go back to the three goals that you set out for GE when you took over which you just talked about, give just one example of each.

JI: In the area of innovation, I would just pick that we were the early mover in the area of environmental solutions, what we call Ecoimagination. You know we started this before it was very popular, in 2004, and in a relatively short period of time our environmental technologies are above $15 billion of revenue, $16 billion this year. So, I think that was an innovation we drove across our platform, that really drives to ensure growth, some of it technical and some of it from the stand point of how we did our sales and marketing.

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