Hotstar, which has the highest number of downloads (over 350 million) and claims of 150 million monthly active users, has so far relied on films, sports and catch-up content from Star India’s channels.

Sanjay Gupta, managing director, Star India, told ET that 80% of the viewership on Hotstar comes from drama and movies, while sports, which include Indian Premier League (IPL), BCCI matches, Pro Kabaddi, and Indian Super League, though give a spike in viewership, amounts only to about 20% ..

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