Wired on YouTube

Constituo, ergo sum. An interesting formulation that may well represent a new rationalism for the digital age. But for the moment, let’s not put Descartes before the horse. Let’s just get the measure of a phenomenon in progress – because Google has recently bet the equivalent of 257 Mervyns stores that the rise of video-sharing is more than just the latest rage. To YouTube’s new owners, “Numa Numa” represents nothing less than cultural, sociological, and economic transformation – including, but not limited to, a reallocation of the $67 billion that advertisers spent on TV in the US last year.

More at Wired.com

Related posts:

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>