“Mobile is more flexible than TV, which makes it cheaper. What an advertiser spends per impression on mobile is much less than any other medium” Srikanth Kakani & Preetesh Chouhan of Vdopia
In monetising app of a TV show, the first area is acquisition of the app. This means not buying it but partnering with the content owner. Our partnership with the content owner goes before the TV show Comedy Nights with Kapil became popular. Second is the app developer world. We have developed solutions that go to a lot of app developer ecosystems across the world and we integrate at the source itself. To understand this, consider yourself as an app developer and who loves building games. Once you have built an app, go to our website and download our SDKs (software development kits) which are a bunch of codes for the app and put the app in an app store. As people start playing the game, the ads are served and the app developer starts earning. But why Comedy Nights with Kapil and not a movie? Because in mobile, TV content is more popular than movies.
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Vivah might have mixed reponse at the the box-office.
But Rajshri’s courtship with broadband has begun and is
making all the right moves.
First, it has some great content online available as ‘free’ video streams.
Second, it is fast building its content repository adding outside content as well.
Third, it is playing around with the medium by offering even its latest movie ‘Vivah’ for fee download.
The last one sounds pretty promising on two counts.
- Create ‘openings’ akin to physical box-office openings on
- To some extent manage the damage that result from the
negative reviews on the internet by making a certain percentage
of them watch the movie instantly
- And, if the movie is good, it would sure generate good
mouth talk and it would spill over into the the other media as well.
While online business model continues to evolve for Rajshri Productions,
Bollywood lovers could feast on some great videos and old Rajshri
Rajshri Media MD Interview
Is mobile phone the Trojan horse for iPod?
If you’re in the market for a portable player of digital music and video, there’s far more than a single game in town—despite the mighty marketing muscle Apple Computer (AAPL) puts behind its ubiquitous iPod. Competing against the iPod isn’t easy—and rarely successful—but that doesn’t preclude many companies from trying.
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